Reengineering Corporate Communication

The importance of redesigning corporate communications is highlighted in this book, along with practical concepts and guidelines for implementation.

In today's digital age, communications departments have not fully capitalized on the opportunities presented by digitization, virtualization, and artificial intelligence. Furthermore, companies, as well as politicians and public institutions, are facing a credibility crisis in society. To proactively prevent crises and build trust, companies need to adopt a new interaction system that is agile, data-driven, forward-looking, fast, and interactive.

This necessitates the development of a contemporary, data-driven 24/7 All-2-All (A2A) interaction structure by optimizing processes, automating repetitive tasks, and leveraging current concepts and technologies. This approach not only leads to cost savings, reduced processing times, increased efficiency and effectiveness in interactions, and improved brand activations but also mitigates communicative risks and prevents potential online controversies. Ultimately, these efforts demonstrate a tangible contribution to business results.

The book offers a comprehensive process model for transforming corporate communications, serving as a guide throughout the transformation journey. Additionally, a self-assessment tool enables organizations to evaluate their current position and serves as a starting point for optimization. The content is further enriched by a recommendation for a CommTechStack, providing guidance on the selection of relevant communication technology tools.

Key topics covered in the book include:

• Theoretical and methodological foundations of effective corporate communications
• The shift from enterprise communication to enterprise interaction
• A comprehensive overview of the new world of enterprise communications
• The process model for successfully transforming corporate communications
• The self-assessment tool for evaluating and benchmarking current practices
• Recommendations for an InTechStack to facilitate predictive A2A enterprise interaction

This book equips readers with the knowledge and tools needed to navigate the evolving landscape of corporate communications. By embracing these concepts, organizations can transform their communication practices, enhance their credibility, and adapt to the demands of the digital era.